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Accessibility Equals Good UX

Does Accessibility Really Improve UX for Everyone?

Does accessibility really improve user experience for all?The short answer is: Yes.  The long answer is much more fascinating, intuitive and obvious than we might initially assume.  A Definition of Terms: UX & Accessibility User Experience (UX) UX, or User Experience, is the overall experience a person has while interacting with a product, service or, […]

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8 Copy Writing Mistakes & How to Fix Them

Great website copy does more than fill space—it guides visitors, builds trust, and drives conversions. But even well-intentioned copy can undermine your website’s effectiveness if it contains certain mistakes. Here are some common copy writing missteps that could be hurting your website’s performance and recommendations on how to fix them. Focusing on Yourself, Not Your

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How Local Service Businesses Can Boost Their Online Visibility in 2025

Want to attract more customers this year? SEO is evolving fast, and there are exciting new opportunities you can leverage to increase your online visibility and grow your business. Let’s explore how to boost your online visibility by blending proven SEO strategies with emerging opportunities. We’ll use a landscaping business as an example, but these

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example of visual hierarchy on website design

The Power of Visual Hierarchy: Designing Websites That Captivate (and Drive Results!)

In the ever-evolving world of digital marketing and web design, one principle stands apart as the key to creating truly captivating online experiences: visual hierarchy. This foundational concept is what separates good website designs from the exceptional ones that have users hooked from the moment they arrive. In this article, we’ll explore the importance of

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How Website Accessibility and SEO Go Hand in Hand

Search engine optimization (SEO) and website accessibility are two crucial elements of a well-designed website. While they may seem unrelated on the surface, optimizing for accessibility and search engines often go hand in hand. After all, SEO aims to bring more visitors to your site while accessibility ensures those visitors have an easy time navigating

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Mastering Local SEO: Boost Your Business’s Visibility with Genuine Value

If you’re a small business owner trying to rank in local search but unsure where to start, you’re in the right place. SEO strategy can often seem overwhelmingly complex and fickle. The rules of the game are ever-changing and the market is always awash with new SEO tactics promising big results. It’s a lot to

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Laptop showing small business disabled access tax credit form

Write Off up to $5,000 with the ADA Tax Credit

From reaching a wider audience to improved public relations and even improved search engine optimization, there are already plenty of incentives for companies to invest in making their website more accessible. The only downside? Making updates to your website costs money. That’s why the IRS offers a tax credit to help small businesses adapt their

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