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The Power of Visual Hierarchy: Designing Websites That Captivate (and Drive Results!)

Digital Marketing, Website Design / 4 minutes of reading

In the ever-evolving world of digital marketing and web design, one principle stands apart as the key to creating truly captivating online experiences: visual hierarchy. This foundational concept is what separates good website designs from the exceptional ones that have users hooked from the moment they arrive. In this article, we’ll explore the importance of […]

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Staying Secure: Essential Online Safety Practices

Security / 3 minutes of reading

As a business owner in the modern era, staying on top of online security is essential for protecting your company’s digital assets and information. With cyber threats constantly evolving, it’s important to regularly review and enhance your security practices both in the office and on the go. This article highlights some key strategies that can

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How Website Accessibility and SEO Go Hand in Hand

Search Engine Optimization, Website Accessibility / 5 minutes of reading

Search engine optimization (SEO) and website accessibility are two crucial elements of a well-designed website. While they may seem unrelated on the surface, optimizing for accessibility and search engines often go hand in hand. After all, SEO aims to bring more visitors to your site while accessibility ensures those visitors have an easy time navigating

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Mastering Local SEO: Boost Your Business’s Visibility with Genuine Value

Search Engine Optimization, Small Business / 7 minutes of reading

If you’re a small business owner trying to rank in local search but unsure where to start, you’re in the right place. SEO strategy can often seem overwhelmingly complex and fickle. The rules of the game are ever-changing and the market is always awash with new SEO tactics promising big results. It’s a lot to

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Write Off up to $5,000 with the ADA Tax Credit

Website Accessibility / 4 minutes of reading

From reaching a wider audience to improved public relations and even improved search engine optimization, there are already plenty of incentives for companies to invest in making their website more accessible. The only downside? Making updates to your website costs money. That’s why the IRS offers a tax credit to help small businesses adapt their

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Web Accessibility Guidance from DOJ

Website Accessibility / 3 minutes of reading

On March 18th, 2022, the Justice Department issued Web Accessibility Guidance Under the Americans with Disabilities Act. Read the full statement here. What is web accessibility? Accessible design improves overall user experience and satisfaction for users with disabilities, across different devices, and for older users. Does this affect your website? Accessibility is a factor that

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6 Easy-To-Fix Accessibility Issues to improve your website

Website Accessibility / 6 minutes of reading

Website accessibility concerns (also often referred to as WCAG Errors or website ADA Compliance issues here in the U.S.) are becoming more important than ever to address, as more areas adopt laws that require sites to be accessible to visitors with disabilities.  Even if you’re not yet affected by the legal issues, by making your

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