How to Build a B2B Website Strategy That Turns Visitors Into Leads Most website projects start with the same question: “What should it look like?” That’s the wrong question. You first need to understand what you want to achieve and what your business represents. The answers to those questions are the foundation of your B2B […]
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What is UX and Why Does it Matter? What it is UX, or User Experience, is the overall experience a person has while interacting with a product, service or, in this case, your website. UX encompasses everything from the initial impression to the final interaction, focusing on how easy, efficient, and enjoyable the experience is.
You didn’t plan for this. You have a critical business application built on ColdFusion (or Lucee) that runs your daily operations. It works… until it doesn’t. Maybe your original developer retired. Maybe they “ghosted” you. Or maybe the system has just grown too complex for your current IT team to handle. Now, you are left
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For every business owner, a bad review can cause anxiety and stress. However, even a negative review can yield a positive outcome if it’s approached the right way. How Bad Reviews Can Be Good For Busines Relatability A review that’s antagonistic or even hostile can be particularly unpleasant to receive. The good news is, it
What’s the Purpose of an About Page? The purpose of an About page is simple: to allow your client to decide if you’re a good fit based on personality, values and lived experience. That means you have to: A) Be vulnerable enough to show who you are.B) Keep it relevant to your audience. About Page
So, you’ve selected a professional looking design and you’ve tailored your copy writing to your target audience but maybe you’re still not seeing the visitor engagement you like. It could be that the missing element is just a little bit of personality. A Quick Disclaimer If you read the word “personality” and winced at the
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Unique Ways to Reuse Your Content Generating fresh content for your website and social media can boost user engagement, improve your SEO and increase the reach of your brand. The hard part is coming up with new content. The good news is: “new” content doesn’t have to be 100% new. You probably have plenty of
Video remains one of the most compelling marketing tools business owners can leverage to reach their audience. However, plenty of us are more than a little uncomfortable with coming face-to-face with the camera’s all-seeing eye. The good news is you don’t have to be the star of the show to produce compelling video content! Here
Does accessibility really improve user experience for all?The short answer is: Yes. The long answer is much more fascinating, intuitive and obvious than we might initially assume. A Definition of Terms: UX & Accessibility User Experience (UX) UX, or User Experience, is the overall experience a person has while interacting with a product, service or,
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Great website copy does more than fill space—it guides visitors, builds trust, and drives conversions. But even well-intentioned copy can undermine your website’s effectiveness if it contains certain mistakes. Here are some common copy writing missteps that could be hurting your website’s performance and recommendations on how to fix them. Focusing on Yourself, Not Your
