Does accessibility really improve user experience for all?The short answer is: Yes. The long answer is much more fascinating, intuitive and obvious than we might initially assume. A Definition of Terms: UX & Accessibility User Experience (UX) UX, or User Experience, is the overall experience a person has while interacting with a product, service or, […]
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Great website copy does more than fill space—it guides visitors, builds trust, and drives conversions. But even well-intentioned copy can undermine your website’s effectiveness if it contains certain mistakes. Here are some common copy writing missteps that could be hurting your website’s performance and recommendations on how to fix them. Focusing on Yourself, Not Your
Want to attract more customers this year? SEO is evolving fast, and there are exciting new opportunities you can leverage to increase your online visibility and grow your business. Let’s explore how to boost your online visibility by blending proven SEO strategies with emerging opportunities. We’ll use a landscaping business as an example, but these
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In the ever-evolving world of digital marketing and web design, one principle stands apart as the key to creating truly captivating online experiences: visual hierarchy. This foundational concept is what separates good website designs from the exceptional ones that have users hooked from the moment they arrive. In this article, we’ll explore the importance of
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Starting the week of July 1, 2024 you won’t be able to access any Google Analytics 3 properties and all data will be deleted. If you want to retain any of your old data for comparison, you will need to export it before the deadline. What is Google Analytics? Google Analytics is a little piece
Search engine optimization (SEO) and website accessibility are two crucial elements of a well-designed website. While they may seem unrelated on the surface, optimizing for accessibility and search engines often go hand in hand. After all, SEO aims to bring more visitors to your site while accessibility ensures those visitors have an easy time navigating
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If you’re a small business owner trying to rank in local search but unsure where to start, you’re in the right place. SEO strategy can often seem overwhelmingly complex and fickle. The rules of the game are ever-changing and the market is always awash with new SEO tactics promising big results. It’s a lot to
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Does My Website Need a Privacy Policy? If you collect personal information from users, the answer is most likely, yes.A website that collects personal information from users, is required to include a privacy policy on how the site collects, uses and manages that data. How Websites Collect Personal Information Below are a few examples of
From reaching a wider audience to improved public relations and even improved search engine optimization, there are already plenty of incentives for companies to invest in making their website more accessible. The only downside? Making updates to your website costs money. That’s why the IRS offers a tax credit to help small businesses adapt their
This article is going to help you understand base level site accessibility, as well as help you determine if your site is accessible, and how to fix the most commonly overlooked errors. What exactly is Website Accessibility and why do we need it? Having an accessible website means that with your site’s user interface, all
