Marketing Your SiteSearch Engine Optimization, Reputation Management & Social Media
Improve Visibility & Convert Visitors
We combine the knowledge of what the search engines are looking for with solid marketing philosophy to improve both your site’s visibility in the search engines and its ability to speak meaningfully to the site visitor. Many SEO services focus solely on search engine ranking, but if the visitor clicks on your link and isn’t impressed, your high ranking will have done you no good.
We can’t stress enough the need for site copy that will actually engage your site’s visitors enough to turn them into customers or potential clients. How your information is presented and what is said can make a critical difference in whether or not your visitor is engaged or leaves the site.
For local businesses, there’s a short checklist of things that you can do up front that don’t take a lot of maintenance (or ongoing costs), that will get you the most the most bang for your buck. We like to focus on those items and make recommendations for additional tweaks based on the specifics of your business.
Reviews, Reviews, Reviews!
Reviews can increase your local and organic rank and give you a chance to reach leads that are outside the circle of your existing clients. We can help you create a plan to contact past and future clients that fits in with your existing business operations so that you can easily obtain reviews.
Reviews need to be monitored! In the case of a negative review, we give you a set of guidelines for working with the client to see if you can improve their experience and get them to update their review.
Social Media Setup & Planning
Social media channels are a great way to see and be seen. Setting up profiles and getting reviews on sites like Yelp, Google My Business and Facebook can get you new visitors/clients/customers. Sites like Twitter, Facebook, Pinterest, Instagram and YouTube can help you show what you know and who you are to get people interested in your business.
Learn more about getting started on Social Media here: Social Media for Small Business in 10 minutes a day!
Or contact us to get help setting up your profiles, posting content and interacting with your audience.
If you have a great site, but you’re not getting much traffic, there are probably some basic steps that you need to take to improve your visibility.
Get a Site Audit today to find out what you’re missing.