Marketing Your Site

Search Engine Optimization, Reputation Management & Social Media

Improve Visibility & Convert Visitors

We combine the knowledge of what the search engines are looking for with solid marketing philosophy to improve both your site’s visibility in the search engines and its ability to speak meaningfully to the site visitor. Many SEO services focus solely on search engine ranking, but if the visitor clicks on your link and isn’t impressed, your high ranking will have done you no good.

We can’t stress enough the need for site copy that will actually engage your site’s visitors enough to turn them into customers or potential clients. How your information is presented and what is said can make a critical difference in whether or not your visitor is engaged or leaves the site.

Local SEO

For local businesses, there’s a short checklist of things that you can do up front that don’t take a lot of maintenance (or ongoing costs), that will get you the most the most bang for your buck.  We like to focus on those items and make recommendations for additional tweaks based on the specifics of your business.

Reviews, Reviews, Reviews!

Reviews can increase your local and organic rank and give you a chance to reach leads that are outside the circle of your existing clients. We can help you create a plan to contact past and future clients that fits in with your existing business operations so that you can easily obtain reviews.  

Reviews need to be monitored! In the case of a negative review, we give you a set of guidelines for working with the client to see if you can improve their experience and get them to update their review.  

Social Media Setup & Planning

Social media channels are a great way to see and be seen.  Setting up profiles and getting reviews on sites like Yelp, Google My Business and Facebook can get you new visitors/clients/customers.  Sites like Twitter, Facebook, Pinterest, Instagram and YouTube can help you show what you know and who you are to get people interested in your business.

Learn more about getting started on Social Media here: Social Media for Small Business in 10 minutes a day!

Or contact us to get help setting up your profiles, posting content and interacting with your audience.

Are you missing a piece of the puzzle?

If you have a great site, but you’re not getting much traffic, there are probably some basic steps that you need to take to improve your visibility.

Get a Site Audit today to find out what you’re missing.

Site Health Monitoring

The great thing about Local SEO is that once you’ve laid the groundwork, you don’t have to keep putting in hundreds or thousands of dollars a month in maintenance – but you do want to make sure you’re monitoring your site.

If you’ve already made the initial investment and your site is ranking well, you want to know that it continues to rank well.  If Google finds something wrong with your site, you want to know as soon as possible – not 6 or 12 months later. 

Our Site Health Monitoring package will monitor factors that can affect your Google ranking and site usability:

  • Uptime/Downtime
  • Broken Links
  • Google Search Console
  • Google Analytics
  • Rank Tracking on up to 10 Keywords

With the monitoring package, you’re not paying for anything you don’t need.  For many websites, this can amount to a huge savings over paying hundreds of dollars a month for an SEO package that may not be benefiting you in proportion to what you are paying for it. 

If you do end up needing something done on the site you can purchase a support ticket or Time Block to cover whatever needs to be done. We’ll set up spending limits with you at the outset so if you need something immediate (your site is down!) we can take care of it right away, or if you’d prefer, we can just notify you of any issues along with recommendations and you can choose what action to take.

We have three packages available: Basic Monitoring, including all the items above.  Monitoring +, includes basic monitoring, plus a quarterly or semi-annual review where we look at your analytics, Google My Business listing, keyword ranking and page speed and let you know if there’s anything that needs to addresses or new opportunities that you could be taking advantage of.

A $49 setup fee applies to all plans.

Contact us today for more information on which plan is right for you!

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