What’s the Purpose of an About Page? The purpose of an About page is simple: to allow your client to decide if you’re a good fit based on personality, values and lived experience. That means you have to: A) Be vulnerable enough to show who you are.B) Keep it relevant to your audience. About Page […]
So, you’ve selected a professional looking design and you’ve tailored your copy writing to your target audience but maybe you’re still not seeing the visitor engagement you like. It could be that the missing element is just a little bit of personality. A Quick Disclaimer If you read the word “personality” and winced at the
Prove You’re A Human: Content that shares your personality Read More »
Unique Ways to Reuse Your Content Generating fresh content for your website and social media can boost user engagement, improve your SEO and increase the reach of your brand. The hard part is coming up with new content. The good news is: “new” content doesn’t have to be 100% new. You probably have plenty of
Video remains one of the most compelling marketing tools business owners can leverage to reach their audience. However, plenty of us are more than a little uncomfortable with coming face-to-face with the camera’s all-seeing eye. The good news is you don’t have to be the star of the show to produce compelling video content! Here
If you use images on your site that you did not create, we want to remind you to BE CAREFUL of copyrights and terms of use. Website owners and content creators can become party to costly usage fees and lawsuits by unknowingly re-publishing images that are protected by a copyright. Pitfall #1: It’s’ SUPER EASY
Beware of the Pitfalls of Using Images on the Web Read More »
Updated: 11/11/2018 Why use a page builder? Page builders allow you to create more creative with your designs without needing to know code. They allow you to build the design faster than hand coding it. They are coded to make your page responsive (aka mobile-friendly) by default. The bottom line is that page builders are
Pages Versus Posts Pages: Pages are static locations for information to reside in.Pages: – Not part of the date driven post stream – Have no categories or tags– Hierarchical may have child/parent pages– Hidden from the RSS feed Posts:Posts are individual entries of information that can be sorted by Date, Categories, and Tags.Posts: – bits
What’s the difference between a Page and a Post on WordPress Read More »
