What’s the Purpose of an About Page? The purpose of an About page is simple: to allow your client to decide if you’re a good fit based on personality, values and lived experience. That means you have to: A) Be vulnerable enough to show who you are.B) Keep it relevant to your audience. About Page […]
So, you’ve selected a professional looking design and you’ve tailored your copy writing to your target audience but maybe you’re still not seeing the visitor engagement you like. It could be that the missing element is just a little bit of personality. A Quick Disclaimer If you read the word “personality” and winced at the
Prove You’re A Human: Content that shares your personality Read More »
Unique Ways to Reuse Your Content Generating fresh content for your website and social media can boost user engagement, improve your SEO and increase the reach of your brand. The hard part is coming up with new content. The good news is: “new” content doesn’t have to be 100% new. You probably have plenty of
Video remains one of the most compelling marketing tools business owners can leverage to reach their audience. However, plenty of us are more than a little uncomfortable with coming face-to-face with the camera’s all-seeing eye. The good news is you don’t have to be the star of the show to produce compelling video content! Here
Great website copy does more than fill space—it guides visitors, builds trust, and drives conversions. But even well-intentioned copy can undermine your website’s effectiveness if it contains certain mistakes. Here are some common copy writing missteps that could be hurting your website’s performance and recommendations on how to fix them. Focusing on Yourself, Not Your
Want to attract more customers this year? SEO is evolving fast, and there are exciting new opportunities you can leverage to increase your online visibility and grow your business. Let’s explore how to boost your online visibility by blending proven SEO strategies with emerging opportunities. We’ll use a landscaping business as an example, but these
How Local Service Businesses Can Boost Their Online Visibility in 2025 Read More »
In the ever-evolving world of digital marketing and web design, one principle stands apart as the key to creating truly captivating online experiences: visual hierarchy. This foundational concept is what separates good website designs from the exceptional ones that have users hooked from the moment they arrive. In this article, we’ll explore the importance of
The Power of Visual Hierarchy: Designing Websites That Captivate (and Drive Results!) Read More »
Starting the week of July 1, 2024 you won’t be able to access any Google Analytics 3 properties and all data will be deleted. If you want to retain any of your old data for comparison, you will need to export it before the deadline. What is Google Analytics? Google Analytics is a little piece
