Restoration Training Online

Project Overview

Restoration Training Online helps property restoration contractors build more sustainable, professionally managed businesses — through courses, coaching, and practical tools designed for the trade.

The Challenge

Restoration Training Online (RTO) launched without an existing web presence. Business Mentors had a growing catalog of online courses — covering topics from client retention to business valuation — but no platform to present them cohesively or convert visitors into buyers. Course content was hosted on Teachable, but the brand needed a professional marketing site that could support multiple products, establish credibility with a trade audience, and give the team the tools to manage content independently going forward.

Outcome

We designed and built a custom WordPress site for RTO. Since the client didn’t yet have formal brand guidelines, we developed a color palette and type system based on the existing logo. The site includes a landing page for each course in the catalog (Achieving Max Value, Clients for Life, the Performance Review Course, and a series of mini-books), each structured to present course content, social proof, and a clear path to purchase through Teachable. We applied basic accessibility guidelines across every page and form, keeping the courses within reach of a broader audience of learners.

We set up Fathom Analytics and Google Analytics to track traffic, added a privacy policy through Termageddon, and built a reusable landing page template with Fluent Forms connected to MailerLite for ongoing marketing campaigns. We also trained the client to publish blog posts and manage the site on their own after launch. The site went live in June 2024, and the client made its first course sale on launch day.