Robin Gregory

Project Overview

Robin Gregory is an author, screenwriter, and journalist whose award-winning work spans published fiction and produced screenplays.

The Challenge

Robin’s previous site relied on a third-party landing page to route readers to booksellers, and the page had begun failing intermittently — a critical point of friction for an author whose primary goal is book sales. The existing branding also hadn’t kept pace with her growing body of work across fiction, screenwriting, and journalism, or with the accumulating list of awards and press recognition that needed a clear, organized home.

Outcome

We rebuilt the site around a custom color palette of soft golds, sage, and terra cotta, and paired it with a whimsical logo typeface suited to her literary voice. To solve the purchase-flow problem, we replaced the unreliable landing page with direct one-click links to Amazon, Barnes & Noble, and Strand Books placed next to each title, removing a step that had been costing sales.

We also reorganized her Awards section to hold both literary and screenwriting honors side by side, migrated updated reviews and book excerpts, and added a newsletter sign-up connected to automatic blog notifications. A CCPA-compliant privacy policy was added to support the new data collection. Robin described the finished site as professional and beautiful, with the purchase links working as intended.