Credit Concepts, Inc.

Web Design – Credit Concepts, Inc.

Accessibility, Search Engine Optimization, Website Design

About the Project 

Credit Concepts wanted to improve their ranking in search engines and wanted their website to better reflect their brand.

We offered them a new design, easier navigation and fresh copywriting tailored to their specific audience.

Copywriting

To initiate the copy writing process we worked with the client to establish the following guides:

  • Target audiences
  • Unique qualities of their brand
  • Tone and writing style
  • SEO keywords

Using this information, we rewrote our clients content to achieve the following goals:

  • Incorporate keywords
  • Highlight unique selling points
  • Speak directly to the interests of their target audience

Web Design

The new design provided a website with the following features:

  • Easy to navigate menu with intuitive menu options
  • Pages designed to highlight the key offerings of the company
  • Modern design with consistent branding and color scheme throughout the site
  • Compelling call-to-action on each page

Website Accessibility

We designed this website with accessibility in mind by adhering to these guidelines:

  • Higher contrast colors to improve readability
  • Larger font sizes for easier to read text
  • Image alt text optimized for screen-reader software

On-Site SEO

We built SEO into every aspect of the website with the following:

  • SEO specific Title and Description tags for each page
  • Hierarchical headings to emphasize keywords by relative importance
  • Keywords incorporated into paragraph text

Off-Site SEO

We also reviewed and adapted our client’s web presence beyond their site by ensuring the following:

  • Consistent branding and company information across business listings
  • Optimization of the client’s Google Business Profile
  • Google Business Posts tailored to each of their company locations
  • Reputation Management to monitor company reviews and suggest or post replies as needed by the client

Here’s how the old website looked before the redesign!

previous web design credit concepts

 

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